Transforming bio-industrial by-products into regenerative, bio-circular solutions
We assert ourselves as a science-based brand guided by a circular production model.
OUR SOLUTION'S BENEFITS
Empowering a new generation of home lovers to take care of their plants and act instead of reacting
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USUAL PLANT CARE
Reactive behaviour
Depletion of the potting soil
Leaching with loss of nutrients and consequent contamination
Occasional chemical fertilisation -
GENEROSA PREVENTIVE PLANT CARE
Active behaviour
Regenerative approach
Promote long-term results
Based on bio-circular economy principles
OUR SOLUTION’S IMPACT
Felling the joy of seeing beautiful plants thrive and the positive impact of our actions
Generosa products increase the lifespan of house plants up to 10x with meaningful impact on our lives and the planet.
- Decrease of primary resources use
- Increase lifetime of plants
- Decrease frustration
- Increase wellbeing
OUR R&D ECOSYSTEM
Inspired by Nature and backed by Science
Partnering with like-minded experts, businesses and institutions to create a new ecosystem of knowledge and solutions for europe’s future circular economy.
Seaweed
Scientific studies highlight the high potential of algae for the production of biofertilizers and biostimulants. In collaboration with GreenCoLab, we are developing a nutrient solution for house plants using algal biomass from the algae industry in Portugal. Discover the SEAWEED2PLANT project.
Insects
In partnership with Entogreen, we are developing a specific compost for house plants, using insects as a motor to transform by-products from the agro-food industry into nutritional sources for plants.
Cork
In collaboration with the School of Agriculture of the University of Lisbon, we are studying the potential for replacing potting mix constituents for house plants with by-products from Portuguese bioindustries such as cork, hemp, and pumice.