OUR STORY

Driven by rigour, action and the belief that the best is yet to come

Meet the founders

Rosário and Cristina are Generosa's founding partners and the heart, mind and soul. They're agronomy engineers with over 25 years of combined experience in agrifood innovation and technology transfer, agribusiness and scientific patent consultancy.

A European business founded in 2018 by two female scientists, driven by rigour, action and the belief we all deserve a bit of nature in our lives.

OUR VISION

The new sustainability standard for the plant care market

Our promise is bold and inspiring as it is honest and viable. And so our natural, sustainable plant care collection not only does the job as the other conventional synthetic alternatives but also does it in a beautiful, biological, better way – as Nature does it - the generous way!

WHAT WE STAND FOR

At Generosa we stand for the transformative power of

  • HONEST BEAUTY

    A balanced way of life:
    Fostering a more conscious, sustainably beautiful lifestyle.

  • NATURAL WISDOM

    A new language to learn: Sharing green literacy in a wise, kind and intuitive way to better understand Nature’s principles.

  • MEANINGFUL REGENERATION

    A meaningful change: Delivering a natural, viable, rigorous alternative to synthetic industrial solutions.

  • CONSCIOUS BELONGING

    A shared purpose: Creating a collaborative, hopeful community that cares about Nature and the impact we can have on our collective future.

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OUR PURPOSE

To welcome the beauty and wisdom of nature

Our purpose is to inspire and empower people to welcome Nature's beauty and wisdom into their homes and contribute to our sustainable collective future.

OUR MISSION

Understand the language of nature, naturally

Our Mission is to help all people who love and respect Nature and want to have plants at home gain green literacy so they can confidently care for their silent companions.

OUR VALUES

The regenerative wisdom of nature

  • SUSTAINABILITY

    A balanced prosperity that improves people’s lives without compromising Nature and our future.

  • AUTHENTICITY

    A respectful innovation inspired by Nature and backed by Science to create honest solutions of severe problems.

  • INGENUITY

    A willing optimism to do better what we do well and to improve what we can do better.

  • EMPATHY

    A supportive humanism that connects and empowers us to be the drivers of positive change.

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